I notice what others overlook.
I have spent my career helping organisations navigate change, but my work has never really been about products or brands. It has always begun with people.
I observe how they work, how they communicate, where ideas become stuck and where opportunities are hiding in plain sight. I listen carefully, ask questions and make thinking visible so that others can see what was always there.
Whether I’m working with designers, engineers, marketers or senior leaders, my role is the same — to create understanding.
Design is simply the way I do it.
My approach
Observe. I begin by listening, watching and understanding before proposing solutions.
Connect. I bring together people, disciplines and perspectives that rarely meet.
Visualise. I make ideas tangible so that teams can see, challenge and build on them.
Provoke. I ask questions that encourage better conversations and open new possibilities.
Make. I keep my hands on the tools because making is part of thinking.
Elevate. My aim is always the same: to help people, teams and organisations see greater value in their work.
A career shaped by curiosity
My career has taken me from the jewellery bench to global design leadership, working across organisations including Ford, Microsoft and Nokia. Each move has been driven by curiosity rather than convention, bringing together craft, communication and strategy to help organisations navigate change.
